Also, you cannot control which ads appear on your channel. In contrast, YouTube has ads all over its website – on the homepage, before, during and after videos, and on the sidebar.įor marketers looking to advertise on YouTube, this means the having the opportunity to reach specific audiences with highly targeted ads.īut if your business is primarily looking to engage your audience, the number of ads on the platform can deter viewers (though viewers can avoid ads with YouTube Premium). Your audience is less likely to get turned off by waiting for an ad to finish. Naturally, this makes for a better viewing experience. Because of this, it has no ads whatsoever on its website. Vimeo makes its money from its various paid membership plans. Business: integration with Google AnalyticsĪdvertising is a subject on which the two platforms massively differ – so keep this in mind when choosing between the two platforms.Pro: engagement & duration graphs, more filters.Plus: social stats (for videos published to social media), custom reports.However, certain advanced analytics options are only available with paid accounts: You can also try out advanced mode to access groups, filters, comparisons, and customisable charts.Īll Vimeo users can access the basic analytics dashboard with stats such as total views, unique viewers, finishes, and average % watched. There is plenty of data to explore on the main analytics dashboard – reach, traffic sources, engagement, audience demographics and more. Over on YouTube, you can access all your video and channel analytics with a free account. The difference lies in which accounts have access to the full range of data and statistics. That means the platform can focus more on maximising the quality of each uploaded video.Īs a result, the same video uploaded to both platforms will look better when played on Vimeo than on YouTube.Ī variety of video analytics are available on both Vimeo and YouTube. Vimeo does not have to deal with the same volume of content being uploaded – partly because it puts limits on video storage. Given the sheer amount of video content being hosted by YouTube, video and audio quality has to be compressed for space and data purposes. On YouTube, 500 hours of video are uploaded every minute. Why? It’s to do with the nature of the two platforms. However, there is a difference in video quality between the two platforms. VIDEO QUALITYīoth YouTube and Vimeo support uploading and sharing HD videos (1080p) and Ultra HD 4K videos. Alongside this, it has 4 different tiers of paid memberships, with varied features and storage limits. It offers a free version (Vimeo Basic), but unlike YouTube, this has a limit of 500MB maximum storage per week. This is more for an improved viewing experience and offers nothing new to businesses. With this, you get access to ad-free and background play, can save videos for watching offline, and also get access to YouTube Music Premium. There is also a paid version called YouTube Premium. With this, you get unlimited uploads and storage, the full range of analytics, and access to its support and creator community. Everyone starts off with the default free version of YouTube. YouTube is fairly straightforward in its accounts and membership option. On the other hand, Vimeo benefits from a more mature, focused and constructive community of users. It is also known to be plagued by trolls and bots who may leave negative or spammy comments on your videos, turning viewers off your channel. What kind of community can you expect from each of the platforms? Well, given the number of users on the platform, the YouTube community is very much a mixed bag. In comparison, Vimeo has 200 million users.īut size is not everything. When it comes to Vimeo vs YouTube, YouTube easily has the biggest audience base: the platform boasts over 2.3 Billion users worldwide ( Oberlo). VIMEO VS YOUTUBE: COMPARING THE PLATFORMS 1. In this post, you’ll learn about the key similarities and differences between YouTube and Vimeo, to help you decide which platform is a better fit for your business. There are enough differences between the two platforms – including in community, membership, advertising, quality & privacy – to make it an important choice for your business.Īs a video production company, Blueprint Film has extensive experience in using both platforms for hosting and sharing videos, as well as advising our clients on using them. Given its larger audience base, many people may consider YouTube to be the obvious choice. But which video hosting platform should you host your content on – Vimeo VS YouTube? So you have some quality video content to share with your audience.
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